2020_8_pragmatic.gif
2020_8_pragmatic.gif
2020_8_pragmatic.gif
CLOSE
× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2020 AffiliateCon
NEWS 8 May 2019

ASA rules against three UK gambling ads

By Nathan Joyes

Three gambling ads have had complaints upheld against them in the UK by the Advertsing Standards Authority, implementing William Hill, Paddy Power and Monopoly Casino.

William Hill tweeted a picture of English Premier League club Tottenham Hotspur's starting-line up for a Uefa Champions League match against Borussia Dortmund on 5 March, which included players Harry Winks and Davinson Sanchez.

The Advertising Standards Authority (ASA) challenged the ad, as it breached regulations, promoting players under the age of 25.

Under the new guidelines which came in on 1 April, operators may not use sportspeople or celebrities who may appear to be under the age of 25.

Tottenham and William Hill responded by saying the players’ images were used because they were in the starting line-up.

The ASA ruled the ad must not appear again in the form complained of, as it was offering an opportunity to place a bet on the match.

Paddy Power's Paddy Power Rewards ad, featuring Rhodri Giggs, brother of former Manchester United player Ryan Giggs, has been banned from being shown in the form complained of for suggesting gambling could lead to an individual achieving financial security, as well as boosting self-esteem.

Five people complained about two scenes in particular, which showed Rhodri Giggs asking for champagne and driving an expensive sports car. These scenes supposedly suggested gambling was a way of achieving a better lifestyle.

The ASA said: “The ad implied viewers should follow his example, and that their route to doing so was joining Paddy Power’s Rewards Club. For that reason, we considered the ad implied gambling was a way to achieve financial security and improved self-image, and we concluded the ad was irresponsible.”

Paddy Power responded, stating: “There was no suggestion in the ad that people should gamble either a huge amount or in any way irresponsibly. No stake was mentioned to get into the Rewards Club, and no money was mentioned at all.”

Separately, a banner ad for Monopoly Casino on the Mirror’s online website cannot be shown again in the form complained of.

One person complained that using the image of the character, Mr Monopoly, was irresponsible.

The ASA said: “We considered that Monopoly was a family game generally played by or with children, and that under-18s would therefore recognise and find the ad’s references to it appealing.”

 

 

 

RELATED TAGS: Online | Industry | Sports Betting | Legal & Regulatory
DISCUSS THIS ARTICLE
IN-DEPTH 18 February 2020
A decade to remember
READ MORE

PREMIUM CONNECTIONS
Efbet
Systems and Software
We have partnered up with deVRealm in a joint venture for the development of new gambling technology platforms. The primary ...
1xPartners
Affiliate
1xPartners is the innovative and exciting affiliate program offered by 1xBet, one of the world's leading sportsbooks and casinos. Offering ...
Newgioco Group
Systems and Software
Newgioco Group, Inc. (OTCQB:NWGI) is a premier leisure betting technology company providing regulated online and land-based gaming and sports ...
Digital Isle of Man
Legal and Jurisdictions
Digital Isle of Man is responsible for the thriving Digital sector in the Isle of Man, spanning the Island's international ...
ActiveWins
PR and Marketing
ActiveWin has ripped up the rulebook on the traditional agency prototype. Our model is based on performance - as you ...
Global Gaming Awards
Industry Awards
The Global Gaming Awards London recognise the most innovative companies and individuals of the gaming world. The Awards are powered ...
BetConstruct
Systems and Software
BetConstruct is a global award-winning technology and services provider for online and land-based gaming industry. BetConstruct's innovative and proven offerings ...
NSoft
Systems and Software
NSoft is an award - winning internationally recognized software solutions provider for betting industry. The company has more than 200 employees ...
Zimpler
Payments
Zimpler provides a complete In and Out payment solution for online services. That means we take care of identifying the ...
BBIN
Systems and Software
The Leading iGaming Software Supplier in Asia