× Gambling News In-Depth iGaming Calendar Connections GI Friday Trafficology GI Magazine
GGA 2019 AffiliateCon
NEWS 4 June 2019

Wolves and Burnley unveil new betting shirt sponsors

By Nathan Joyes

Premier League football clubs Wolverhampton Wanderers and Burnley have tied up new betting shirt sponsors for the 2019/2020 campaign.

Wolves announced its new sponsor, ManBetX, as the largest in the club’s history.

The long-term agreement will see the operator be the main shirt sponsor for the first team, under-23s, and adult disability teams.

Wolves Managing Director Laurie Dalrymple said: "We felt the scale and ambition of ManBetX was closely aligned to ours. I’m confident we can achieve great things in what is Wolves’ largest-ever sponsorship deal."

Elsewhere, Burnley has announced a new three-year shirt sponsorship deal with LoveBet.

The operator is also the Official Asian Betting Partner of French Ligue 1 champions Paris St Germain.

LoveBet’s branding will appear on the front and sleeves of all adult home and away Burnley shirts.

LoveBet’s Senior Director, Edward Li, said: "The growing presence of the club in Asia and worldwide will help us further promote our brand. We’re already planning a lot of activities for the fans and our users."

Outside of the Premier League, Championship football club Birmingham agreed a deal for BoyleSports to be its new principal partner until the end of the 2020/21 season.

RELATED TAGS: Industry | Sports Betting | Mergers & Acquisitions | Legal & Regulatory
IN-DEPTH 18 October 2019
Automating acquisition