Melco makes Japan intentions clear with Manchester City deal

Melco Resorts & Entertainment will be the official club partner in Japan for English Premier League football club Manchester City.

Manchester City’s Japanese sister club, Yokahoma F. Marinos, will also partner with the operator. Through the partnership, Melco will become the community presenting partner of the J-League football team, creating and implementing community programmes and events around the world.

Melco plans to apply for one of the maximum three casino licenses available in Japan, ahead of the market opening at some point in the coming years.

Damian Willoughby, SVP of Partnerships at City Football Group, said: “We are delighted to welcome Melco into the City Football Group family. Melco and Manchester City share a common approach to have entertainment at the heart of everything we do, providing great experiences for our fans and visitors.”

Lawrence Ho, Chairman and CEO of Melco, said: “In Manchester City and Marinos we have found perfect partners, businesses that excel at entertaining, whilst putting community first. Melco’s connections to Japan run deep, so being able to support grassroots community programmes across the country is an exciting opportunity for us all.”

 

 

 

 

 

 

 

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Owain Flanders
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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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