Published
OnlineCasinoIndustryAffiliateFeature

Q & A: Mr Casinova to donate £1 for every player referral

Affiliate MrCasinova.com will donate £1 ($1.29) to charity for every player it refers to a casino operator.

MrCasinova

The targeted charities will be those contributing towards an environmental cause, although no specific charity has yet been assigned and MrCasinova.com is open to suggestions from the public as to where the money should go.

The drive is part of an attempt by parent company Inovatiq to create additional corporate goals outside bottom-line revenue.

Gambling Insider caught up with Inovatiq CEO Sirp de Wit to find out more about the initiative.

He said: "The charity angle is every new player we send, we donate £1 to an environmental fund, towards either cleaning up the ocean, forest or something else. Why do we do this? We believe in giving something back to this planet.

"Obviously, bottom line is the most important thing but I believe we can also connect some goals to it and not only care about revenue. I see, from an organisational and moral boost point of view, people are very happy with these goals. They now know there’s added value to getting more players in.

"From a PR perspective, it obviously also works. Right now, we are sending players. The numbers are obviously low but our goal is to send hundreds, if not thousands, a month in 12-16 months. We’ll donate the money we generate from that to charity; it’s not set which charities they are yet and it’s also up to the public to get to us and see which ones they want to promote."

You can read the full interview with De Wit in the November edition of Gambling Insider’s affiliate publication Trafficology. Click here for the October edition.

Industry News Sponsor
Premium+ Connections
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine