NetEnt director: Engaging atmosphere at the heart of a good live casino game

By Tim Poole

Speaking to Gambling Insider about NetEnt’s Perfect Blackjack game, NetEnt Live Director Andres Rengifo says an "engaging atmosphere" is perhaps the most important aspect of a live casino product.

Live casino is an increasingly popular vertical which it has been estimated could eventually be worth €2.5bn in Europe ($2.7bn).

In the January/February edition of Gambling Insider magazine, there will be a heavy focus on live casino, with Evolution Gaming CEO Martin Carlesund being interviewed as part of the CEO Special.

There will also be a feature on RTP (return to player) rates, with NetEnt offering a 99.5% RTP in its Perfect Blackjack product.

This rate requires a high volume of bets, which in turn requires perfecting the details around a live casino offering, according to Rengifo.

He told Gambling Insider: "Making any live casino game profitable requires a high volume of bets: the essence of operating these games efficiently is all in the details and correct configuration and setup of tables.

"Setting the right minimum/maximum bet ratio, the ideal speed for a game round, boosting the profit margin with side bets and – perhaps most importantly – having an engaging atmosphere on the table are all details that casinos need to get high volumes."

Read the full feature in the Jan/Feb magazine, which will be online in late January and distributed at ICE London.

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