Published
OnlineSports BettingFeature

William Hill signs CBS Sports deal

William Hill has announced it will become the official sportsbook and wagering data provider of CBS Sports Digital after signing a new partnership with the company.

william hill boardroom

CBS Sports Digital is the second-largest sports property in the US, with a number of platforms, including SportsLine, CBSSports.com, CBS Sports Fantasy, CBS Sports apps and 247Sports.

William Hill will benefit from exclusive rights for brand promotion across all platforms.

The operator’s data, odds and markets will also be featured across CBS television programming.

The partnership will begin with initial integrations in March, with a full rollout planned for the fantasy football season.

Joe Asher, CEO of William Hill US, said: "CBS Sports, similar to William Hill, has a longstanding history of connecting fans directly to the biggest events and most iconic moments in sports.

"We are excited about this partnership, with assets including mass-reach digital content products, one of the largest fantasy sports databases and platforms in the world and leading sports television programming, which will allow us to expand the William Hill brand across America quickly and efficiently."

Jeffrey Gerttula, EVP and General Manager of CBS Sports Digital, said: "We’re thrilled to launch this momentous partnership, which allows us to deepen our investment and further extend our leadership in delivering multi-platform sports wagering content, while providing William Hill with unprecedented reach for its market-leading betting platform as it continues to grow its US business."

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium Connections
Executive Profiles
Interblock
Caesars Entertainment
Pragmatic Play
Flutter Entertainment

Global Gaming Awards London: Who will win Executive of the year 2023?

Gambling Insider takes a look at the nominations list for 20...

CEO Special: Flutter International CEO Dan Taylor returning to roots

Flutter International CEO Dan Taylor meets Louis Thompsett t...

CEO Special: Light & Wonder Gaming CEO Siobhan Lane - optimising superpowers

Siobhan Lane, Light & Wonder Gaming CEO, speaks to Gambling...

CEO Special: Hoiana Resorts' Steve Wolstenholme – the travel man

Hoiana President & CEO Steve Wolstenholme talks to Gambling...

Read Magazine