Genius Sports, Sportradar and Stats Perform extend European football league partnerships

By Owain Flanders

The Association of European Professional Football Leagues (European Leagues) has extended its partnerships with data providers Genius Sports, Sportradar and Stats Perform.

The original partnerships were formed in 2017, giving the three companies official access to in-stadia positions for the live collection of data.

The deal’s extension will see these partnerships continue for a further three seasons, ending in 2022.

The European Leagues represents 16 professional football leagues, including the Bundesliga, Liga Portugal and Belgium ProLeague.

Steven Burton, Managing Director of Genius Sports, said: “This expanded partnership with the European Leagues outlines our commitment to providing sports with a fair and transparent return from betting on their games.

“Each of the leagues included in this agreement has control over how their data is collected and distributed, affording vital visibility to safeguard their competitions.”

David Lampitt, Managing Director Sports Partnerships at Sportradar, said: “Sportradar is very pleased to partner with the European Leagues given the progressive approach they have adopted for this deal.

“We view cooperation as key to the integrity, growth and sustainability of global sport, and we look forward to continuing to working together in an open, transparent and collaborative manner for the benefit of the leagues.”


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