Affiliate Casinomeister has opened a forum designed to help small businesses during the coronavirus pandemic.
Aiming to assist those beyond the gaming industry, Casinomeister has emphasised the strain "on many small business that have been closed due to lockdowns" as a result of COVID-19.
With casino forums already a central feature to its site, the affiliate has now created a new forum section, allowing small non-gambling-related businesses to form threads and post links to their online and offline stores.
Bryan Bailey, Director of Casinomeister, said: "We are doing what we can to ensure small businesses affected by the COVID-19 virus restrictions can have a lifeline to weather out this storm.
"Many of our members either work, own or rely on small businesses for their livelihoods.
"If you are a shop owner or work in a shop, or you have close friends or relatives that fall into this category, please post whatever you like about the business, including photographs and links to its online store."