Naturally, operators and affiliates offering mainly sports betting products have suffered a significant fall in revenue since the pandemic started, causing mass sporting cancellations.
However, online casino and other verticals have seen an uptake in volumes. Falk has even seen examples of online trading companies generating more turnover in the last three months than the whole of 2019.
Falk tells Gambling Insider: “The COVID-19 crisis has negatively affected sports betting operators. Almost all of them have been putting their efforts into transitioning their business to casino, e-sports and other verticals.
“Our dedicated teams have been working around the clock to support this transition, by making sure the data is transferred and the automation is implemented.”
Solitics is a real-time data management and automation company that enables B2C brands to personalise their players’ experience based on all their data, to increase conversion and retention.
With gaming companies forming 60-70% of Solitics’ revenue, Falk sees plenty of opportunity for online gaming companies.
Asked what advice he would give operators and affiliates during the coronavirus pandemic, he explains: “It’s pretty obvious to say their source of income has shifted.
“There’s an expression that goes ‘the cheese has moved’ and my advice would be to find the new sources of cheese. There are tons of opportunities out there.
Falk also believes affiliates should be quick to decide how they pivot, not letting any revenue opportunities pass them by and increase the amount of verticals they operate in.
The Solitics exec says: “I’m sure there are loads of players searching for new outlets. Affiliates should take advantage of this and shouldn’t wait.
“They should increase the range of what they’re doing, the verticals they’re working in, and try to take advantage of those opportunities. The demand is there, it’s just a question of tapping into it.”
You can read the full interview with Falk in Trafficology April, to be published soon. Click here for the March edition.
