Ainsworth secures exclusive Roar agreement for NJ slots

By Hayley Grammer

Ainsworth Game Technology on Thursday finalised an exclusive partnership with Roar Digital to launch a series of online slots in the New Jersey gaming market.

The deal with Roar Digital – an MGM Resorts International and GVC Holdings joint venture – will give players access to 20 Ainsworth games via the BetMGM, Borgata and Party online casino entities.

Ainsworth online general manager Jason Lim celebrated the new link-up, stating that “[our] games have been extremely popular with New Jersey land-based players for several years, and we’re excited for online players to have access to our proven and high-performing content”.

Under the terms of the agreement, Roar Digital gains a period of exclusivity to launch various Ainsworth products across its network.

“This was an incredible journey and we are proud that Roar is providing the hosting solution from our New Jersey infrastructure to enable this great partnership with Ainsworth to come to life,” said Roar Digital CTO, Kevin Allan. “This blueprint can be used for other providers, both in New Jersey and other legalised online gaming states with the US.”

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