Betsson makes first entry into US online sports betting with Colorado deal

The online sportsbook is expected to launch in the first half of 2021 and will be the operator’s first entry into online sports betting in the US.

The Dostal Alley Casino partnership has been agreed for an initial term of 10 years.

Pontus Lindwall, CEO and president of Betsson AB, said: “I am very excited to reach this milestone, further expanding Betsson’s global reach by entering a new continent through the fast-growing online market in the US.

“We have followed the development in the US closely since the possibility of a repeal of PASPA and have carefully considered ways to enter the market.

“We are now looking forward to exploring the potential with our proprietary sportsbook.”

Last year, Betsson struggled in Europe. The operator’s full-year revenue for 2019 was SEK 5.16bn ($556.1m), down 5% year-on-year. Operating income was SEK 865m, a decrease of 38%.

This was mainly attributed to the operator’s difficulties in Sweden after the market’s re-regulation in January 2019.

Recently, Gambling Insider spoke with Betsson CEO Pontus Lindwall about the operator’s Swedish struggles.

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Owain Flanders

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Owain Flanders is a journalist who spent over a year with Gambling Insider, first joining as an Editorial Intern in August 2019 before progressing to Staff Writer from November 2019 to December 2020. During his tenure, he covered a wide range of developments across the global gambling and iGaming sectors, producing original news stories, in-depth features and analytical pieces for the Gambling Insider website and its bi-monthly magazine.

Owain interviewed CEOs, analysts and senior marketing executives on emerging trends, regulatory issues and commercial strategy, bringing authoritative insight to a professional B2B audience.

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