Betsson will launch its online sportsbook in the state of Colorado after signing an agreement with Dostal Alley Casino.
The online sportsbook is expected to launch in the first half of 2021 and will be the operator’s first entry into online sports betting in the US.
The Dostal Alley Casino partnership has been agreed for an initial term of 10 years.
Pontus Lindwall, CEO and president of Betsson AB, said: “I am very excited to reach this milestone, further expanding Betsson's global reach by entering a new continent through the fast-growing online market in the US.
“We have followed the development in the US closely since the possibility of a repeal of PASPA and have carefully considered ways to enter the market.
“We are now looking forward to exploring the potential with our proprietary sportsbook."
Last year, Betsson struggled in Europe. The operator’s full-year revenue for 2019 was SEK 5.16bn ($556.1m), down 5% year-on-year. Operating income was SEK 865m, a decrease of 38%.
This was mainly attributed to the operator’s difficulties in Sweden after the market’s re-regulation in January 2019.
Recently, Gambling Insider spoke with Betsson CEO Pontus Lindwall about the operator’s Swedish struggles.