Published
Legal & Regulatory

Smarkets expands offering with Sweden launch

Betting exchange operator Smarkets has expanded its offering by launching in Sweden.

Smarkets

Approval from the Swedish Gaming Authority (SGA) in April means Smarkets will become the second licensed betting exchange in the country, available to users at smarkets.com.

The operator is now licensed in a market where online gambling operators reported revenues of SEK14bn ($1.59bn) in 2019, according to figures from the SGA and Swedish Tax Agency.

Sweden is the latest market the London-headquartered company has launched in, after its SBK sportsbook app became available to players in Colorado last month, with plans to expand to Indiana later this year.

Smarkets founder and CEO Jason Trost, said: “We know that customers in Sweden have been eagerly anticipating us going live, so I’m very excited to launch the Smarkets exchange there. 

“I am confident that our market-leading prices and superior product will appeal to Swedish customers. The fact that we own our tech stack is one of the reasons we are able to offer the best pricing in the industry, and I’m really looking forward to growing our user base in Sweden.” 

Premium+ Connections
 
Premium

Galaxsys

 
Premium

Lynon

 
Premium

Sport Generate

 
Premium

PIN-UP Partners

 
Premium

Imagine Live

 
Premium

RISK

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

Digitain

 
Premium

1xBet Partners

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...