Sky Sports and Ascot add three years to broadcasting partnership
Sky Sports Racing have extended its broadcast rights agreement with Ascot Racecourse, a renewal that will see the sporting channel showcase Ascot’s 25 annual fixtures until 2024.
Initially signed in 2019 and due to end this year, the extended partnership covers non-terrestrial television in the UK and Ireland, with Attheraces.com continuing to manage licensing and distribution of Ascot races for live streaming to betting operators under a separate long-term agreement.
The prolonged deal with Ascot significantly boosts Sky Sports Racing’s global rights portfolio, which includes the Breeders’ Cup, Kentucky Derby and Melbourne Cup Carnival, as well as over 700 domestic fixtures.
“We are delighted to be renewing our partnership with Ascot Racecourse for an additional three years. Sky Sports has supported horse racing for over two decades and it’s a sport we’re very passionate about,” said Sky Sports MD Rob Webster.
“Sky Sports Racing continues to provide a platform for the best of international horse racing and meetings from Ascot Racecourse are a key part of our offering to our customers.”
Additionally, Royal Ascot – which was held behind closed doors this year due to COVID-19 – helped Sky Sports Racing attract 2.2m UK viewers in June.
Ascot COO Juliet Slot commented: “We have developed an excellent partnership with the whole team at Sky Sports Racing since re-joining the refreshed channel last year. Alongside the excellent racing broadcast, we benefit from strong digital audiences with Attheraces.com and the broader promotional support from the Sky Sports portfolio. It is a huge pleasure to be announcing this extension to the end of 2023 prior to my departure from Ascot.”
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