The licence, granted by the Alcohol and Gaming Commission of Ontario (AGCO), covers Bragg Gaming’s player account management platform, known as PAM, in addition to its portfolio of iGaming and sports betting content. 

The Canadian province of Ontario is set to launch iGaming on 4 April, following a legalisation process that will have lasted exactly two years. 

Chris Looney, CCO, Bragg Gaming, commented: “This licence is another milestone achievement for Bragg. Hot on the heels of Bragg’s recent launches in the UK, which has similar regulatory standards to Ontario, and the Netherlands, where we successfully launched local partner brands on our PAM, as well as content and aggregation products, we are now fully ready to support our Canadian partners as the market prepares to open up.” 

Bragg Gaming’s licence means it will be able to partner with B2C operators in the province. Operators that have been granted a gambling licence in Ontario so far include the likes of Rivalry Corporation, PointsBet, theScore Bet (a subsidiary of Penn National Gaming) and 888 Holdings.

When fully operational, Ontario is predicted to become one of the largest iGaming markets across North America. 

Speaking about Ontario specifically, Looney said: “Ontario is where we call home, so we are very excited for the opening of the regulated iGaming market here, as it offers significant untapped potential for Bragg to showcase its leading content and platform technology.  

“Receiving our supplier licence in Ontario will allow us to make consistent progress as we prepare to launch in this exciting marketplace, where we are seeing strong interest from a deep mix of local, US and international-based operators with both land-based and online backgrounds.”