Sportradar has been awarded a supplier licence, meaning it can now offer its live streaming facilities, betting odds, technology platforms and media services to partners operating in Ontario.  

The likes of FanDuel and DraftKings, two current partners of Sportradar, received their operator licences in the build-up to Ontario’s launch. In total, Sportradar now holds 36 such licences across North America. 

Additionally, Media Troopers has received a similar licence from the Alcohol and Gaming Commission of Ontario (AGCO), allowing the digital marketing agency to provide its services to operators in the province. 

Media Troopers is also live in 16 US states and Washington DC. 

Sam Segal, CEO, Media Troopers, commented: “Now is an exceptionally exciting time, both for bettors and operators in Ontario and for us here at Media Troopers.

“Expanding our services to Canada and adding Ontario to our portfolio is a huge milestone. This natural progression into exciting North American markets allows us to reach new audiences.” 

Like Sportradar, Media Troopers also partners with a range of gambling operators, many of which recently received their licences.  

Meanwhile, Kings Entertainment, an operator primarily focused on lottery and online casino, has commented on the launch of iGaming in Ontario.  

The operator, which has recently expanded into Latin America, owns the LottoKings and WinTrillions brands. 

Steve Budin, CEO, Kings Entertainment, said: “This is an exciting development for the Ontario iGaming market. Jurisdictions around the globe are increasingly implementing regulatory frameworks that support legal private-sector gambling, to provide a safe gaming environment, create tourism, offer employment opportunities and keep revenue within legal, regulated entities.  

“We’re fully supportive of these objectives and are exploring opportunities to expand into these emerging markets.”