Both the B2B and B2C aspects of GAN’s enterprise are now live.  

Among its offerings to partner operators, which include FanDuel, Wynn Resorts and bet365, are its Player Account Management (PAM) and GameStack platforms.  

Both enable operators to provide their online casino and sports betting services to customers, making it easier to integrate third-party solutions and dynamically manage odds and bonus systems. 

On the customer-facing side, GAN’s Coolbet website has also gone live, having been awarded an operator licence by the Alcohol and Gaming Commission of Ontario (AGCO). 

Don Ryan, President Enterprise Solutions, GAN, commented: “I’d like to thank the team for their diligent work to power our operating partner in the market on the first day of operations. We expect the Ontario iGaming and online sports betting market to be a key growth driver given the province’s population density.” 

Anders Karlsen, President of B2C, GAN, said: “The team is thrilled to bring the award-winning Coolbet offering to sports fans in Canada. We look forward to our partnership with the AGCO to bring gaming to this exciting new market so that players can enjoy a safe, fun and legal playing experience.” 

Coolbet was acquired by GAN in January 2021, thus launching its move into the B2C marketplace. As reported in March 2021, the Coolbet acquisition helped GAN increase its revenue by $14.3m, or 263%.  

More recently, in December 2021, GAN completed the acquisition of Silverback Gaming, a developer of slots content.