This will be accessible on Yardbarker.com and be designed for sports fans and bettors alike, offering information on different betting markets.

Oddschecker, as its name suggests, offers odds comparison services. To this end, Yardbarker will leverage the brand’s know-how and technology to enhance engagement and drive further monetisation.

Ultimately, Playmaker believes this hub will convert visitors to become customers of betting operators, strengthening its position as an affiliate.

“I have known the team at Oddschecker for many years, going back to my time at The Stars Group,” said Jordan Gnat, Playmaker CEO.

“Nick and the team are, quite simply, great at what they do. We have been clear that Playmaker has a big opportunity in the affiliate space and our strategic options have been buy, build or partner. With Oddschecker, the partnership choice became the clear path forward.”

For Oddschecker, this alliance will facilitate expansion beyond its “core regional domain” for the first time as it eyes the North American market.

Matt Mirman, Oddschecker US Senior Vice President, said: “We’re delighted to be working alongside Yardbarker, who have created such a fantastic sports content brand and destination.

“With strong demand from sports fans for high quality, engaging and complimentary sports betting content, we’re excited about the significant potential that this partnership creates.”

The hub is expected to go live in September, concurrent with the start of this year’s NFL season. This also follows the launch of Bark Bets in June, a sports betting-focused newsletter.