The provider hopes its new data will give bet365 more bet-creating opportunities and enhance the operator’s offering to customers. 

PA Betting Services has been a partner of bet365 for over 20 years, providing the operator with horseracing, football and other sports content. 

The supplier’s new football data comes from Scandinavian, South American and Eastern European regions, bolstering the data bet365 already has access to from these jurisdictions. 

PA Betting Services has gathered this data through its Football Data API solution, technology already used to supply bet365 with data from other global markets.

Eugene Delaney, Director, PA Betting Services, said: “We are delighted to play such an integral role for bet365.  

“Our teams work relentlessly to ensure all PA Betting Services data is delivered quickly and accurately. We have showcased our agility and reliability to deliver multiple leagues from around the world in a short space of time.” 

A subsidiary of PA Media Group, PA Betting Services has provided horseracing and sports data from the UK and Ireland for over 30 years.

This is not the only deal bet365 has struck recently; a June press release detailed its deal with Sports Information Services to stream 49’s fixed-odds live numbers product on its site for the first time. 

Furthermore, June also saw bet365 partner with an all-woman boxing event promoted by Boxxer, which is scheduled to take place on 10 September 2022.