GiG’s automated marketing compliance solution will enable the European gaming operator to scan web pages for content including links, iGaming code red words and regulatory requirements across multiple jurisdictions. It uses its rules engine to analyse real snapshots from affiliates’ campaigns, providing operators with the promotional content that is being used in their brands’ promotions.

The tool allows operators to set up their own criteria and checklist parameters, and can be tailored to cover any market-specific requirements.

“It’s always a proud moment when one of our partners decides to continue to place trust in GiG Comply,” said GiG CMO Jonas Warrer. “Extending the partnership shows that our marketing compliance tool reflects Novibet’s commitment to sustainability and responsible gaming. We look forward to continuing to support them with their affiliate marketing compliance.”

GiG Comply will now continue to help Novibet remain in control of its marketing compliance by ensuring affiliates are “fully aligned with their brand and responsible gaming requirements.”

Novibet International Affiliate Manager George Gerakanakis commented: “Providing an engaging yet safe and fully compliant gaming experience is the trifecta of our operations, at Novibet. We set the standards of compliance very high and as we move forward, we are confident to have built such a strong partnership with GiG. 

“With the recent extension of our partnership, the relying GiG Comply tool will continue to support the affiliate compliance team across the regulated markets we operate in.”

Novibet yesterday provided an update on its North American expansion strategy, with the operator confirming it has entered into a multi-year access agreement with Caesars Entertainment, through which it will launch online sports betting and iGaming services in New Jersey.