BetMGM was among the first operators to go live in the province of Ontario, launching its online sports betting and iGaming platforms in April 2022.

As part of the expanded agreement, BetMGM now has the rights to use official NFL marks in Canada and advertise on NFL-operated digital platforms throughout the region. The operator will also offer Canadian customers access to exclusive NFL experiences.

“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM CEO Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”

The partnership extension complements the operator’s agreement with the NFL in the US. The group became an Approved Sportsbook Operator of the NFL in 2021, allowing it to run in-game television spots throughout the season.

Gavin Kemp, Senior Director of Corporate Partnerships, NFL Canada, commented, “We are thrilled to be working with BetMGM in Canada as an Official Sportsbook Partner. BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.”

BetMGM, along with MGM Resorts, last month renewed and expanded its multi-year partnership with Major League Baseball (MLB), through which BetMGM will continue to act as MLB’s official sports betting partner.

Through the agreement, the operator will be able to market its brand across a range of MLB league and digital channels.