The Swedish business is already licensed in 14 other US jurisdictions, including New Jersey, Pennsylvania and Colorado, alongside the Mountain State’s neighbour and namesake, Virginia.

In fact, Leadstar had already been granted a sports wagering licence by the West Virginia Lottery. However, this latest approval permits the company to provide players with “legal online casinos, casino offers and information.”

This will be available via Leadstar’s US-facing websites, such as Bettingapps.com and Unitedgamblers.com.

Previously, the company had used these, alongside other domains such as Sportsbooksonline.com and Bookiesbonuses.com/us, to legally operate its sports betting supplier products.

Ultimately, Leadstar’s iGaming licence now permits it to promote all forms of legal online gambling in West Virginia.

“Since launching our products in the USA, we have been humbled and honoured by the tremendous growth and success as one of the leaders in the iGaming affiliate industry,” said Eskil Kvarnström, Leadstar Media’s CEO.

He continued: “Obtaining our full iGaming supplier licence in West Virginia is yet another major stepping stone for us in our journey of becoming the best iGaming affiliate in every regulated US state.”

Kvarnström went on to say Leadstar is most excited about US growth, despite operating in several markets elsewhere.

“Although we are a company that successfully operates in different geographical markets all around the globe, we are admittedly most excited about the potential success and challenges that come with the US iGaming industry,” he added.