Initially, the newsletter will be published three times per week, which is intended to be expanded to five by autumn and sent to PointsBet’s customer email base of around one million people.

The new publication will replace the existing one sent out by PointsBet, while it is stated to feature more gambling news and tips for the target audience.

The aim of the newsletter is to ‘help existing bettors become more engaged, in addition to accruing new customers’ – according to PointsBet, while also intended to be a cheaper alternative to paid digital marketing, which is an expensive endeavour.

Guided by PointsBet Editor Teddy Greenstein, the publication will be created by Front Office Sports’ in-house content studio.

Rick Martira, EVP of Marketing and Strategy, said the company is not “opposed to monetising the newsletter with sponsorships, as long as it is secondary to the primary objective.”

In other news, PointsBet was awarded a provisional certification to launch its sportsbook offering by the Kansas Racing and Gaming Commission this week.

On the award of the certification, PointsBet Group CEO and Managing Director Sam Swanell commented: “We are excited to be launching on the starting line and having our outstanding sportsbook product available to the people of Kansas from day one.

“With NFL season kicking off on 9 September, the timing is perfect to showcase our NFL in-play betting capabilities in particular.”