Based in Canada, or Calgary to be specific, HeadsUp is an operator and media company focused on iGaming, iLottery, esports and sports betting, among other areas.

Through this latest agreement, the company will support the Emirates Draw line of products. However, this deal will not only see HeadsUp provide technology, but also represents an opportunity to expand its global footprint.

HeadsUp established a new team in Abu Dhabi to oversee this deal and is already targeting what it called “significant global markets.”

The “enhanced platform,” HeadsUp said, positions it to exploit international growth opportunities. To this end, HeadsUp is already cultivating formal business relationships in both India and South Africa.

The company is also building revenue forecasting models for the platform’s current market – the UAE – and “developing projections for the new market opportunities.”

Emirates Draw is a “standalone strategic new business unit,” HeadsUp went on to say, that is positioned for growth within its LotteryHub brand, whose acquisition was finalised in late June.

This takeover was followed by another in mid-August when HeadsUp completed its acquisition of Spinola Gaming, a lottery software provider.

Meanwhile, EmiratesDraw.com is live, operational and currently running “multiple draws, games and lottery products,” HeadsUp noted.

The company said further details will be provided in a video presentation, remarking: “Management will expand on the financial impact of this deal in its video shareholders presentation and outline the significance of this partnership.”