The agreement will see GiG provide its platform alongside Xtremepush’s customer data platform, to provide a new customer experience built using a real-time engine.

The data synchronisation between the two companies will further enable personalisation for consumers; including player profiles and real-time data to create ‘hyper-personalised campaigns.’

Robbie Sexton, Head of Partnerships at Xtremepush, commented on the deal: “This new strategic partnership with GiG is a really exciting one for us. Our platform functionality naturally complements each other and provides an excellent opportunity for both companies to create and deliver relevant, rewarding and exciting experiences for customers across the globe.”

Meanwhile, Martin Collins, Director of Business Development at GiG, added: “With our industry growing from strength to strength, we’re acutely aware of the need to deliver agile and nimble technology that will allow us to stay ahead of the market.

“The addition of Xtremepush’s data understanding and multichannel delivery capabilities to our platform further enhances our ability to generate meaningful value, growing a loyal customer base and expand commerciality.”

The news comes after GiG was granted an interim licence to operate in Pennsylvania, to legally provide its player account management system and sportsbook software.

Claudio Caruana, General Counsel for GiG, said of the licence: “The addition of a Pennsylvania authorisation to our ever-expanding list of supported markets is testament of the focus that GiG has placed on regulated markets, which we strongly believe underpins sustainable and prosperous growth within the online gaming industry.

“Pennsylvania will play a key role in our plans for expansion in North America and we are delighted to power our partners with our technology in the region.”