This deal will unite two Finnish brands, both based in the Nordic country’s capital of Helsinki, as one looks to expand its content offering and the other its international reach.
By integrating games from developer Air Dice, Finnplay is hoping to improve its value proposition for “current and future operators.”
With this in mind, Finnplay’s VP of Sales and Marketing, Brian Forth, remarked: “Finnplay is pleased to have Air Dice games available on our platform.
“Air Dice offers a unique gaming experience, and this helps in our commitment to deliver high-quality, well-differentiated content to all our current and future operators.”
Meanwhile, Air Dice is hoping to leverage Finnplay’s access to licensed operators and international markets.
Erkki Nikunen, Chief Business Development Officer (CBDO) at Air Dice, who was named CBDO earlier this month, touched on this.
He commented: “Finnplay is a well-established gaming platform provider, and their technology is compliant in multiple regulated gaming jurisdictions.
“Integration of our Air Dice games catalogue not only allows our games such as Hero of Dragonland, Curvy Corsairs, Fruit Shifter and many more to be available to licensed operators on the Finnplay platform, it allows our brand access to more international markets.”
Given the obvious advantages, what’s more surprising is that this integration didn’t come about sooner. And, as we said, both Air Dice and Finnplay have their head offices in Helsinki.