Alongside Hackney, Chip Singh has been appointed as Executive Creative Director and Amy Perrault as the SVP of Human Operations. 

Hackney comes with 25 years of experience in multiple sectors and was recently the COO, Product & Customer Success at WebMD; Singh worked as the leading creative force for American Express’ sports and entertainment landscape; and Perrault has 20 years of experience in human resources, spending the previous six years as an independent consultant.

PrizePicks CEO Adam Wexler commented on the new personnel, saying: "The addition of these three seasoned executives reflects our direction as a company as we continue to diversify our platform, expand our brand equity and increase our headcount. The fact that they're joining us at one of the most exciting times of our year just enhances the momentum."

Meanwhile, Hackney added: "The opportunity to apply my experiences in scaling SaaS businesses to a vibrant sports entertainment platform is a thrilling challenge. Adam continues to recruit and I'm excited to be a part of what lies ahead."

In recent fantasy sports news, bet365 recently launched its fantasy football product in the UK. The feature challenges its audience on specific football knowledge and hands out cash prizes, with season-long and weekly tournaments all part of the product’s appeal.

The game is provided to bet365 by its third-party provider Scout Gaming Group.

PrizePicks CEO Wexler is also on the board of the Fantasy Sports & Gaming Association.