Content from the iGaming provider’s in-house studios, Spearhead and Armadillo, is now available for BetMGM players in New Jersey.

Specifically, users can now play titles such as John Daly Spin It and Win It, Armadillo Goes West and The Lioness, which features Brazilian MMA champion Amanda Nunes.

This latest development will also bring to fruition a deal signed between both parties in late June, when BetMGM originally agreed to host content from EveryMatrix in New Jersey. Games will be integrated via the provider’s CasinoEngine solution.

“I am so delighted to announce that EveryMatrix has launched our games in the US with BetMGM through our CasinoEngine platform,” said Erik Nyman, President Americas at EveryMatrix.

“Going live in the US is one of the largest undertakings an online gaming supplier can accomplish, and I am particularly proud we achieve this milestone with BetMGM, one of the most progressive operators in the industry.

“We are excited to advance on our roadmap initiatives with BetMGM and deliver across North America as we are licensed in multiple states.”

Having secured a foothold in the US, EveryMatrix can now focus on expansion. As Nyman touched on, the provider will target other states where it has secured a licence, such as Michigan and West Virginia.

For BetMGM, meanwhile, more content will likely improve the operator’s customer appeal and help cement its position in the US iGaming market.

The brand is a joint venture between MGM Resorts and Entain, whose latest Q3 report highlighted BetMGM’s healthy performance in the US.