The Italian concessionaire will become a part of Novomatic’s business, which has been operating in the country for the past 15 years.
Novomatic Executive Board Member Ryszard Presch said of the deal: “With this acquisition, Novomatic is sending a clear signal of further international expansion and can double its market share as a concessionaire in one of the key European gaming markets.”
Now the deal is complete, Novomatic has more than 3,000 new employees on its roster – adding to its nearly 22,000 across the globe.
Meanwhile, Markus Büchele, CEO of Novomatic Italia, added: “Exactly in the year of our 15th anniversary in Italy, we can continue on a very successful path thanks to a great partnership with HBG and grow further together.”
Additionally, Novomatic Executive Board Member Johannes Gratzl commented further, saying: “With this successful closing of one of the largest takeover transactions in our company history, we have laid the foundation for further sustainable growth.”
As a part of Greentube, the US-based development studio creates content for the iGaming and iLottery sectors, with a company background in Real Money Gaming and Casual Gaming.
Recently, the Michigan State Lottery approved several of Present Creative’s products for use in the state – which Novomatic intends to build on by expanding Present Creative’s presence in the fast-growing US market.