Through the agreement, Flows will enable Microgame to develop its business processes and further growth by building new features and applications at speed, without the need for any code.

“We are fully satisfied with the new partnership with Flows,” said Microgame CEO Marco Castaldo. 

“Thanks to their no-code plug-in platform, we will be able to guarantee our partners an even greater personalisation of their offer with the possibility of developing promotional campaigns anchored to an even deeper and more detailed analysis of the needs of their players.”

Also via the agreement, Microgame partners can benefit from Flows’ no-code automation features, allowing them to increase innovation and enhance personalisation via the group’s automation technology.

Flows Director of Sales Domenico Mazzola commented: “I am excited to announce that Microgame has joined our growing portfolio of customers. It's great to see a leading Italian supplier place true value and trust in Flows. It makes me very proud to see our footprint growing within the Italian market with Microgame now our third Italian-based customer. 

“I am looking forward to building a long-term relationship with Microgame and to see how they will utilise Flows to take their business to the next level and how Flows will enable their customers to innovate and stand out ahead of the competition with our no-code platform.”

In September, ​​MGA Games signed a new deal with Microgame, ahead of debuting in the Italian market.