The supplier says the virtual stadium provides a social opportunity for bettors, who can use the feature to participate in conversations and debate betting content, pre-match build-up and on-pitch action. 

It will also offer operators the chance to interact with bettors, develop their online communities and understand customer behaviour, according to Sportradar.  

The Sportradar Virtual Stadium includes: Game-specific chat rooms for upcoming and live matches; free-to-play betting opportunities; fan polls and cheer-meters that highlight how fans are reacting to particular match occurrences.  

Sportradar Betting Entertainment Tools Managing Director, Blaz Zitnik, said: “Built upon our more than 20 years of experience in the data space and an unrivalled tech stack, the Sportradar Virtual Stadium solution is helping operators maximise the full commercial potential of this winter’s global soccer tournament.  

“By combining innovative engagement tools with deep end-user insights, operators can deliver a personalised soccer experience that engages their customers for longer periods and increases loyalty.” 

The supplier’s new solution is designed to be hosted on a sportsbook’s homepage and run alongside World Cup betting content.  

Sportradar reminds operators they can choose the features of the Virtual Stadium they want, tailoring social components and content preferences to fit their customer bases. This can also be changed as the World Cup progresses, and customer behaviours shift.

Recently, a litigation dispute between Sportradar, Genius Sports and Football DataCo was resolved. You can read more about this here.