The deal has been signed for an initial period of five years, and includes GiG’s player account management (PAM), front-end and content management system (CMS).

“Centred on personalisation and unique player experiences, Strike Games will initially focus operations in several international and emerging markets, utilising GiG’s innovative technology and experience to leverage its own high growth potential,” a statement from GiG read.

GiG added that through the combination of its platform and Strike’s operating and marketing capabilities, there is a strong opportunity for innovative new brand entrants such as Strike.

“Strike games is incredibly excited to commence a partnership with GiG,” said Strike Games Director James Pound. “The team had a precise vision for what Strike would need to present to the market to be successful, and to provide a world-class gaming experience, understanding that GiG technology was what was required.

“The market and its consumers expect a higher standard and a better service of which this partnership will be able to deliver on. We are looking forward to developing something amazing and launching a truly new age iGaming platform.”

GiG CEO Richard Brown commented: “With the strength in our solutions and our strong geographical footprint expansion, I am particularly pleased with the potential of brands such as Strike, combining with our technology, as we continue to push innovation and drive opportunity for the brands we power.”

Earlier this month, GiG reported revenue of €22.9m ($23m) for the third quarter of 2022, a 35% increase from the prior-year period. Adjusted EBITDA for Q3 2022 climbed 47% year-on-year to €8.5m, with the adjusted EBITDA margin increasing to 37%.