The agreement, which has been signed for three years, will see the Pixbet brand appear on the shirts of the Corinthians men’s team. It also includes promotions and offers, digital content, technological activations, marketing actions and exclusive experiences for fans of the club.

“Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach,” said Pixbet Partner and Co-Founder Ernildo Júnior.

Pixbet Partner Tadeu Dantas added: “The partnership with Corinthians will greatly increase brand exposure and bring Pixbet to a universe of more than 35 million passionate fans who are highly engaged around the team and partners.”

Pixbet highlighted its newest partner on the big screen in Times Square in New York. In addition to its transmission of the 2022 FIFA World Cup on TV Globo, Pixbet now sponsors six Serie A and five Serie B clubs of the Brazilian Championship.

Corinthians President Duilio Monteiro Alves commented: “We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners.

“There is a lot of news and good things out there. I have no doubt that Fiel will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch.”

In 2023, Corinthians will compete in the Libertadores of America, the Copa do Brasil and the Campeonato Paulista.

Pixbet signed its deal with Grupo Globo for the 2022 World Cup in August, becoming the first bookmaker to partner with a World Cup broadcaster in Brazil on TV.