Bringing a wealth of sales knowledge to the position with more than 20 years of experience across iGaming, advertising and media and hospitality, Foster will report to Chief Business Officer (CBO) Andrew Foster.

Enteractive noted that the appointment further strengthens its B2B team as the group expands into regulated markets around the world.

“In the last year Enteractive has experienced phenomenal growth in new markets around the world, and our B2B team will benefit from an extra pair of hands at the helm to service this increased demand for our services,” said Enteractive CBO Foster.

“With the combination of John’s sales and iGaming industry experience, we’re excited for him to join our B2B team and drive our ongoing growth in Europe and Asia in 2023.”

Before making the switch to Enteractive, Foster worked with other industry names including iGamingGroup.

Enteractive Head of B2B Sales Foster commented: “Enteractive has built a superb offering to help operators both large and small around the world to generate increased revenues through the activation and retention of more active players.

“2023 looks set to be a busy year for the industry, and that means more opportunity for Enteractive to deliver our unique services to new clients across multiple markets. I’m excited to join the leading player in this field.”

In November 2022, Enteractive signed a deal with NetBet, providing the operator with iGaming retention and engagement services in the Italian market. The supplier’s services will be used across NetBet’s casino and sports betting player segments.