Published
OnlineSports BettingIndustryPartnerships

Enteractive signs deal with NetBet in Italy

Enteractive has signed a deal with NetBet, providing the operator with iGaming retention and engagement services in the Italian market.  

enteractive netbet italy
Listen To Article

The supplier’s services will be used across NetBet’s casino and sports betting player segments.  

NetBet says Enteractive’s services will be key to optimising revenue generation from selected segments of its player base. 

Enteractive plans to increase player retention and loyalty by integrating player databases and offering native-speaking agents to support players over the phone.  

The supplier adds that native-speaking outreach is available in each market it operates in, and it re-engages 13,000 players a month globally. 

NetBet Country Manager for Italy Filippo Stotani said: "We work hard to always keep our customers informed about our services, new features and the benefits of playing on NetBet.  

“Using Enteractive fills a gap in our CRM activities, engaging with players more directly to provide them with relevant information and top-class assistance. The personalised approach of calling the players and having a chat with them works and they seem to appreciate it." 

Enteractive Chief Business Officer Andrew Foster added: “Our Italian teams at Enteractive are making a real difference to the bottom-line revenues for NetBet in Italy. Players have told us that it makes a real difference to have a phone call from a brand, showing they care about player enjoyment and entertainment.” 

Earlier this year, Enteractive added its retention services to the GiG Marketplace, a resource for clients of Gaming Innovation Group’s (GiG's) platform.  

The addition of Enteractive on GiG was the first third-party service offered to GiG clients.  

Premium+ Connections
 
Premium

Lynon

 
Premium

Digitain

 
Premium

RISK

 
Premium

1xBet Partners

 
Premium

Galaxsys

 
Premium

GammaStack

 
Premium

Revsharks

 
Premium

Sport Generate

 
Premium

PIN-UP Partners

 
Premium

Imagine Live

 
Premium Connections
Consultancy

SCCG Management

Executive Profiles
Zeal Network SE

Stefan Tweraser

VIP Play

Les Ottolenghi

Scientific Games

Keshav Pitani

Social & App

Spribe CEO exclusive: Simplicity is the foundation

Spribe CEO David Natroshvili speaks to Gambling Insider abou...

Redefining iGaming: A history of crash games

Crash games is a growing vertical that has taken gambling by...

A certain something: What makes crash games special?

Crash games. They’re simple, they’re easy to learn and,...

Smarter innovation to shape the future

Spribe CCO Giorgi Tsutskiridze discusses the past, present a...

Facing Facts: The corner of quarterly contemplation

With Q1 reports out across the industry, Gambling Insider co...

Taking Stock: A guide to key stock prices across the industry

Gambling Insider tracks prices from some of the industry’s...

15 years of Gambling Insider: From the Founders

Over the last 15 years, Gambling Insider magazine has interv...

15 years of Gambling Insider: The Awards over time

Global Gaming Awards Event Manager Mariya Savova gives us he...