The supplier’s services will be used across NetBet’s casino and sports betting player segments.
NetBet says Enteractive’s services will be key to optimising revenue generation from selected segments of its player base.
Enteractive plans to increase player retention and loyalty by integrating player databases and offering native-speaking agents to support players over the phone.
The supplier adds that native-speaking outreach is available in each market it operates in, and it re-engages 13,000 players a month globally.
NetBet Country Manager for Italy Filippo Stotani said: "We work hard to always keep our customers informed about our services, new features and the benefits of playing on NetBet.
“Using Enteractive fills a gap in our CRM activities, engaging with players more directly to provide them with relevant information and top-class assistance. The personalised approach of calling the players and having a chat with them works and they seem to appreciate it."
Enteractive Chief Business Officer Andrew Foster added: “Our Italian teams at Enteractive are making a real difference to the bottom-line revenues for NetBet in Italy. Players have told us that it makes a real difference to have a phone call from a brand, showing they care about player enjoyment and entertainment.”
The addition of Enteractive on GiG was the first third-party service offered to GiG clients.