To strengthen its expanding platform, Tipico will launch this partnership and meet with athletes, and fitness fans, at the event in 2023 at the Greater Columbus Convention Center.

Meanwhile, from March 2 to 5, Tipico will provide festivalgoers with an exclusive bonus offer of $200 in wager credits with a $50 deposit together with a gift item from the Arnold Expo.

In addition, the booth will host Tipico's on-site "Pull Up, Cash In" game, in which participants can win bet credits for their endurance in holding on to and hanging from a pull-up bar.

David Paschkes, Chief Commercial Officer at Tipico, said: “We are proud to partner with a world-renowned event like The Arnold Sports Festival, one that has played such an integral role in stimulating economic development in the great city of Columbus.

"Through this innovative new alliance, Tipico will expand its arc of hyperlocal partnerships that have steadily culminated statewide.”

The festival's main bodybuilding competition, The Arnold Classic, is currently in its 35th year, and other contests and displays of strength will also be held in the hall.

Furthermore, after getting permission from the Iowa Racing and Gaming Commission to begin operations in the state, Tipico USA Technologies went live and began taking bets in Iowa in January.

After prior debuts in New Jersey, Colorado and Ohio, this clearance represents the sportsbook operator's fourth US state launch.