EveryMatrix has announced this deal after winning access to markets in New Jersey, with initiatives already underway in West Virginia, Pennsylvania, Michigan and Connecticut.
The deal will see EveryMatrix use the company's CasinoEngine iGaming Integration Platform to incorporate content from its own game production studios, Spearhead Studios and Armadillo Studios, for distribution.
The games include The Lioness and John Daly Spin It and Win It, as well as Mythological Mayhem Supreme Streaks, Armadillo Goes West, Fortune Dragon Queen Exotic Wilds, and the upcoming Hot Hot Honey.
Erik Nyman, President EveryMatrix Americas, said: “We are excited to announce our new game content agreement with BetParx for the US.
“We are confident EveryMatrix Games will be appreciated among their players and are excited to go live soon.”
Gil Bushkin, Senior Director of Interactive Marketing at BetParx, said: “By partnering with EveryMatrix, BetParx is further solidifying our commitment to providing top-notch iGaming content to our users. We are thrilled to work with such a reputable and innovative provider, and we look forward to offering their exciting games to our growing audience.”
Ebbe Groes, EveryMatrix Group CEO, said of that partnership: “Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary.
“We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us.”