The Bet-at-home operation will be enhanced by EveryMatrix's OddsMatrix sportsbook and turnkey solution, which includes a casino platform, player administration, payments module and affiliate software.
The agreement applies to all markets where bet-at-home is active, including its primary regulated German market.
The news follows a significant customer success for EveryMatrix in 2023, when the company won the public tender to provide a whole suite of digital sports betting software solutions and services to the Hungarian state-owned gaming and lottery operator Szerencsejáték, and its online brand TippmixPro.
Ebbe Groes, EveryMatrix Group CEO, said: “Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us.”
Marco Falchetto, bet-at-home CEO, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division; therefore, we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.”
After the investigation was complete, Bet-at-home withdrew from the UK, stating on its website: "Dear players, unfortunately, we’ve decided to surrender our operating license granted by the Gambling Commission and to exit the British market."
