Bet-at-home goes live with EveryMatrix sportsbook platform

Bet-at-home has gone live with its sportsbook and turnkey solution provided by EveryMatrix, which will replace its current platform with EveryMatrix's tech stack.

Listen To Article

The Bet-at-home operation will be enhanced by EveryMatrix's OddsMatrix sportsbook and turnkey solution, which includes a casino platform, player administration, payments module and affiliate software.

The agreement applies to all markets where bet-at-home is active, including its primary regulated German market.

The news follows a significant customer success for EveryMatrix in 2023, when the company won the public tender to provide a whole suite of digital sports betting software solutions and services to the Hungarian state-owned gaming and lottery operator Szerencsejáték, and its online brand TippmixPro.

Ebbe Groes, EveryMatrix Group CEO, said: “Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us.”

Marco Falchetto, bet-at-home CEO, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division; therefore, we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.”

Last year, Bet-at-home ceased trading in the UK after the Gambling Commission decided to suspend its licence. 

After the investigation was complete, Bet-at-home withdrew from the UK, stating on its website: "Dear players, unfortunately, we’ve decided to surrender our operating license granted by the Gambling Commission and to exit the British market."

Premium+ Connections
Premium Connections
Executive Profiles
Wynn Macau
MGM Resorts Japan
Bloomberry Resorts Corporation
Sightline Payments

Global Gaming Awards Asia: What to expect in 2023

Gambling Insider looks ahead to the Global Gaming Awards Asi...

The power of the rebrand

With the help of industry experts, Gambling Insider Editor T...

Evolution Europe CEO Gionata La Torre: The Italian job

Evolution Group’s new CEO Europe, sits down with Gambling...

Big Question: How can slots innovate from here?

Simon Hammon, CEO of Relax Gaming, Erkki Nikunen, Partner &...

Read Magazine

30 March, 2023

Wilfred Wong: Macau “cannot just rely on gaming”

Sands China’s President and Executive Director, Wilfred Wong, has echoed earlier calls by the Chinese Government to diversify the gambling province of Macau.