Bet-at-home goes live with EveryMatrix sportsbook platform

Bet-at-home has gone live with its sportsbook and turnkey solution provided by EveryMatrix, which will replace its current platform with EveryMatrix's tech stack.

Bet-at-home goes live with EveryMatrix sportsbook platform

The Bet-at-home operation will be enhanced by EveryMatrix’s OddsMatrix sportsbook and turnkey solution, which includes a casino platform, player administration, payments module and affiliate software.

The agreement applies to all markets where bet-at-home is active, including its primary regulated German market.

The news follows a significant customer success for EveryMatrix in 2023, when the company won the public tender to provide a whole suite of digital sports betting software solutions and services to the Hungarian state-owned gaming and lottery operator Szerencsejáték, and its online brand TippmixPro.

Ebbe Groes, EveryMatrix Group CEO, said: “Going live with bet-at-home is a huge milestone for both our OddsMatrix sportsbook platform and for the business as we celebrate our 15th anniversary. We have established a second-to-none relationship with our partners at bet-at-home and thank them for putting their faith in us.”

Marco Falchetto, bet-at-home CEO, said: “We have been thrilled with the results EveryMatrix have achieved within our casino division; therefore, we are delighted to extend this to integrating their proven sportsbook platform and services and pushing the go live button.”

Last year, Bet-at-home ceased trading in the UK after the Gambling Commission decided to suspend its licence. 

After the investigation was complete, Bet-at-home withdrew from the UK, stating on its website: “Dear players, unfortunately, we’ve decided to surrender our operating license granted by the Gambling Commission and to exit the British market.”

Topics
Mergers & AcquisitionsSports BettingIndustryPartnerships
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