SCCG Management has partnered with Sparket, an event wagering platform and software developer.

The management advisory firm will provide its business development services to Sparket’s “bet on anything” platform.

This allows operators to offer both free-to-play and pay-to-play betting models with additional input and support from the community, named the “betwork.”

Stephen Crystal, Founder and CEO of SCCG Management, said: "We are thrilled to announce our strategic partnership with Sparket.

“The innovative betting platform that they have created is truly limitless, and we believe that it will allow operators to transform the traditional betting industry.

“We are excited to be a part of this journey and look forward to working together to offer new and exciting betting opportunities to our clients."

Sparket has also released a proprietary pari-mutuel betting app that provides dynamic odds for each bet, with additional chances for commissions to be earned on every wager.

Evan Fisher, COO of Sparket said, “We are excited to partner with SCCG to help supercharge our business development efforts.

“Steve and the team have a proven track record that will help us land the right partnerships for Sparket’s innovative wagering software”

Operators who use the Sparket software can adjust the prize offerings for players based on their leaderboard status in both the free-to-play and pay-to-play modes.

SCCG Management has made a number of partnerships with online betting platforms this year, announcing a partnership with Gamer Wager last month and Golden Race in March.