Live! Casinos and Quick Custom Intelligence (QCI) have announced the launch of the QCI Enterprise Platform version 5.2 at its locations in Maryland, Philadelphia and Pittsburgh.

Version 5.2 improves the QCI Platform by automating operational tools that are essential to operating a gaming facility daily. This enables strategic discussions fuelled by precise data models and market reports.

Tom Tuchschmidt, VP of Casino Relationship Marketing for Live! Casinos, said: "Since we started using QCI earlier this year, I have found it to be a standout when it comes to Casino CRM programs. It provides some of the best centralised metrics for player worth, hotel profitability, free-play reinvestment and more.

“My casino host engagement has been strong because they find QCI easy to navigate and helpful in executing their contact strategy with their VIP players. In addition, I find the dashboards incredibly helpful when delivering player analytics and host performance reports to our senior leadership." 

Dr. Ralph Thomas, QCI CEO, said: "Live! Casino's adoption of the QCI Enterprise Platform is proof of the importance of having a dynamic host management tool to effectively manage a dynamic gaming organisation such as Live! Casinos. 

“We collaborate daily with the 1,800 player development professionals using our host tool to constantly add features and functionality for ease of use."

Meanwhile, QCI and Baha Mar, a Bahamas-based Caribbean resort, announced in May that QCI's Enterprise Platform has been updated to version 5.2.