As part of its planned expansion within the online gaming sector, Betting Sites has announced the acquisition of Fair Betting Sites.

Fair Betting Sites will now collaborate with Betting Sites to produce a comprehensive source of information for gamers looking for betting sites.

For Betting Sites, this acquisition aligns with the company's broader goal of growing its market share in the online gaming industry.

Betting Sites is prepared to provide resources for online bettors in the UK and throughout the world by incorporating Fair Betting Sites' significant features and content.

Neil Roarty, Spokesperson for Betting Sites, said: "We are thrilled to welcome Fair Betting Sites into our brand. Our primary mission has always been to assist users in finding the most reputable sportsbooks and online casinos.

“Incorporating Fair Betting Sites will enable us to broaden our reach and uphold our commitment to providing accurate and transparent information to our users."

Both Betting Sites and Fair Betting Sites will combine their content teams in addition to integrating their assets to provide betting review content in the UK market.

In another recent affiliate acquisition, Playmaker HQ, a sports and entertainment media platform, was bought by Better Collective in a $54m deal, with Better Collective required to pay $15m up front.

Currently, Playmaker HQ distributes content across social media platforms, reaching 500 million consumers monthly with sports content.