Better Collective has completed its transaction for the acquisition of Playmaker HQ, a sports and entertainment media platform.
Playmaker HQ currently distributes content across social media platforms, delivering sports content to a total monthly reach of 500 million users.
The total value of Playmaker HQ was agreed at $54m, with Better Collective required to pay $15m up front.
Marc Pedersen, CEO of Better Collective North America, said: “We have been following Playmaker HQ for some time, and are excited to announce the transaction today.
“Playmaker HQ offers access to millions of sports fans in the US, the majority of which are new in the Better Collective user base.
“We are excited to help enhance these fans’ sports betting experience, while also being able to utilise Playmaker HQ’s know-how to scale the product and revenue stream across Better Collective’s global portfolio.”
By the end of the year, Playmaker HQ anticipates achieving more than $10m in revenue, with an EBITDA margin of 20-25%.
The consolidation of Playmaker HQ into Better Collective will be effective immediately.
Brandon Harris, CEO of Playmaker HQ, said: “Joining forces with Better Collective marks a significant milestone for Playmaker HQ.
“We cannot wait to make plays with Better Collective's world-class team who will help us create amazing content, experiences and opportunities, reaching an even wider audience of sports fans globally.
“I know our creators are going to do amazing things with the support of Better Collective's team and resources.”
While Playmaker HQ may only operate in the North American market, this isn't the sole focus Better Collective has when it comes to the Americas, as it recently announced Terence Gargantini as its new Country Director for Brazil too.
