FanDuel, Official Sports Betting Partner of the National Basketball Association (NBA), has announced a new initiative that will provide fans with three months of access to the NBA League Pass.

This offering coincides with the launch of a new feature known as ‘The Pulse.’

Commencing from October 19 through October 26, both new and existing customers of FanDuel Sportsbook will be eligible to receive a complimentary three-month subscription to the NBA League Pass and $200 in Bonus Bets by placing a $5 bet.

‘The Pulse’ is a feature introduced by FanDuel, offering real-time markets that revolve around the sport's storylines. It allows fans to place live bets on moments in NBA games.

FanDuel's Chief Commercial Officer, Mike Raffensperger, stated: "This year, we're leveraging the power of our NBA partnership and our industry-leading platform to create an ecosystem where fans can bet on pivotal moments in a game in real-time and watch to see the results, elevating their sports betting and entertainment experience."

Earlier in the year, the company became the Official Sportsbook Partner of the Canadian Football League (CFL), granting sports enthusiasts in Ontario the opportunity to place bets on CFL games. Additionally, FanDuel ventured into new betting markets, such as the Professional Pickleball Association.

In addition to this partnership with the NBA, last month FanDuel appointed athletes, including Carli Lloyd and Tom Kim, as Responsible Gaming Ambassadors. The campaign's goal is to educate the public about responsible gambling limits, screen time notifications and deposit and wager restrictions.