Sports betting supplier Kambi Group has inked a long-term partnership agreement with operator LiveScore Group.

This conglomerate comprises sports media platforms and operates two online betting brands. The partnership aims to utilise Kambi's sportsbook services to supply the LiveScore Bet and Virgin Bet online sportsbook brands on a global scale.

This package includes Kambi's products, such as AI-powered trading and Bet Builder.

Additionally, the LiveScore Group's in-house product teams will utilise Kambi's open APIs and incentive tools to create a tailored user experience for their global user base.

Kambi anticipates that this partnership will contribute substantial revenue, commencing in the latter half of 2024. The revenue is expected to grow in alignment with the expansion of LiveScore Group into both current and future markets.

Kristian Nylén, CEO and Co-Founder of Kambi, expressed optimism about the partnership, stating: “With well-established sportsbook brands in several markets, an immensely popular media platform that acts as an effective acquisition channel and an experienced leadership team, LiveScore Group has all the ingredients Kambi looks for in an operator.”

This partnership with LiveScore Group is part of Kambi's broader expansion strategy, which includes extending its partnership with Rank Group and providing sportsbook services to operators like Netherlands-based online casino operator 711.

Kambi is also collaborating with LeoVegas Group to supply sports betting brands such as BetUK and Expekt in the UK.