Kambi signs 711 partnership in the Netherlands

The deal will see 711 use Kambi's sportsbook platform, as well as its bet builder and AI trading products. 

online sportsbook partnership
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Kambi has announced a new deal with the Netherlands-based online casino operator, 711. This move comes as part of Kambi's continued growth in the regulated Netherlands market.

711, an online casino operator in the Dutch casino industry, will now benefit from Kambi's complete sportsbook.

Kambi's sportsbook package includes its sports betting platform, along with the bet builder and AI-powered trading products.

In the Netherlands, 711 holds a licence for online casino games, so with this partnership, the company intends to extend its operations into the sports betting domain by applying for a licence extension from the Dutch regulator, Kansspelautoriteit.

Upon securing the necessary approvals, 711 plans to leverage its existing brand sponsorships with Dutch football teams, including Excelsior Rotterdam, Telstar and FC Emmen, to boost its sportsbook launch.

Kristian Nylén, CEO and Co-Founder of Kambi Group, expressed enthusiasm about the partnership, stating: "We are pleased to have partnered with 711 to power the launch of their first sportsbook in the Netherlands.

"This agreement strengthens Kambi's position in one of Europe's key regulated markets."

In related news, Kambi-owned Shape Games recently announced a partnership with LMG Gaming, a Puerto Rico-based operator.

Shape Games has been actively building its partnership portfolio, having signed agreements with various operators, including Jack Entertainment, Wagr and the Betsson Group in Canada.

Kambi's growth is further underscored by its recent partnership with Svenska Spel Sport & Casino, a state-owned Swedish operator, and its expansion of the LeoVegas partnership with the launch of the BetMGM Sportsbook in the UK.

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