Golden Whale Productions, a machine learning and data infrastructure company, has recently finalised a partnership agreement with Pasino.ch, an online casino brand under Casino du Lac Meyrin/Geneva in Switzerland.

The collaboration involves Golden Whale developing and implementing a scalable optimisation system for PASINO.ch, utilising data processing, machine learning and real-time analytics. 

The system developed for Pasino.ch aims to leverage Golden Whale's machine-learning technology and address use cases determined by the operator's marketing, CRM and BI teams. This includes areas such as user journeys, player engagement and bonusing.

Eberhard Dürrschmid, Golden Whale Productions CEO, stated: “We will work closely with the operator’s team to build a scalable optimisation system based on where it needs to unlock the greatest efficiencies and improvements, allowing the operator to fully leverage the power of data and machine learning.

"This is a really important partnership for both companies and really can’t wait to get started on building the system so that pasino.ch can deploy it and enjoy the benefits it will bring without delay.”

Rupert Ecker, Pasino.ch Managing Director at Pasino.ch, added: “We have built a reputation for offering a superior player experience across our retail casinos and online is no different. This partnership with Golden Whale will allow us to take the experience offered at Pasino.ch to the next level.

"This will be achieved by leaning on data and the latest machine learning technologies to develop an optimisation system suited to our needs. This is complex work and in Golden Whale we have the absolute best in the business.

This collaboration follows Golden Whale's previous partnership with Finnplay, which focused on integrating machine learning infrastructure into Finnplay-powered brands.

The goal is to optimise player retention and engagement across various platforms by utilising predictive optimisation tools and advanced data science technologies. 

Golden Whale Productions continues to expand its industry presence through strategic collaborations. Previous partnerships include collaborations with Greentube, Hölle Games and Synot Games.