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Golden Whale forms partnership with Finnplay for data science integration

Finnplay offers services that include engagement tools and regulatory compliance. The inclusion of Golden Whale's AI and machine-learning technologies is expected to bring benefits to Finnplay's clients, assisting them in strengthening their market positions.

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Data science company Golden Whale has recently announced a collaboration with Finnplay, an Entain-owned platform provider.

This partnership is focused on integrating Golden Whale's next-gen machine learning infrastructure onto Finnplay-powered brands, with the aim of optimising player retention and engagement across various supported platforms. 

The integration encompasses the inclusion of Golden Whale's technology layer, Foundation and its self-optimisation program, Loops, onto Finnplay's platform.

This collaboration aims to allow customers to utilise predictive optimisation tools, and advanced data science technologies in real time to gain insights into player behaviour and make informed decisions.

Eberhard Dürrschmid, Golden Whale CEO, stated: “By integrating our predictive optimisation tools and next-gen infrastructure across all Finnplay-powered brands, we can help customers gain genuine insights into their data and deliver real-time results that will be of great benefit to their retention and engagement figures. As such, it’s an exciting collaboration that we’re very much looking forward to.”

Jaako Soininen, Finnplay Managing Director, added: “By partnering with Golden Whale, we believe we’ve found the perfect way to give Finnplay-powered brands an edge on the competition. By utilising their advanced data science and machine learning technologies, Finnplay customers will now gain key insights, empowering them to make optimised decisions on how to better engage with players in future.”

This collaboration follows Golden Whale's previous data-driven partnership with Greentube announced on 4 April 2023. In that collaboration, Golden Whale aimed to assist Greentube in improving player behaviour and classification through the application of data processing, machine learning and real-time analytics.

Golden Whale's expansion also includes partnerships with video slot games supplier Hölle Games and a content agreement with Synot Games, contributing to the company's portfolio and presence in the German market.


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