SCCG Management has recently announced two strategic partnerships aimed at advancing technology and exploring opportunities in the casino and sports betting sectors.

The first partnership is with Black Box Intelligence for the global distribution of SmartRack, a casino analytics solution.

SmartRack uses real-time data analytics, powered by AI/ML technology, for chip counting and player behaviour analysis on casino floors.

Unlike traditional methods, SmartRack eliminates the need for RFID chip conversions and aims to offer a cost-effective alternative for casinos. The technology has a 99.9% accuracy rate and is designed to improve operational efficiencies and player tracking.

In a separate move, SCCG Management has partnered with Major League Rugby (MLR) to explore sports betting avenues in the regulated gaming industry. This collaboration aims to identify sports betting partners and capitalise on the growing market for regulated sports betting, particularly in North America.

With MLR's upcoming season set to begin on 2 March, featuring 12 teams across two conferences and new teams in markets like Miami, Los Angeles and Charlotte, NC, the partnership seeks to improve fan engagement and drive revenue growth.

The partnerships build on SCCG Management's previous collaborations including the launch of Versus FC, a new MMA league, and a partnership with payment solutions provider Connectika to facilitate international entities entering Brazil's regulated sectors.

Furthermore, SCCG Management recently entered a partnership with USA Sports Media to launch 'The Strip,' a media platform targeting younger demographics. Led by the controversial Kelvin MacKenzie, 'The Strip' aims to blend entertainment with educational content, offering a new perspective on gambling narratives.