São Paulo, Brazil, witnessed the inaugural event of Versus FC at the ‘Thunder Fight Center’.
The event, backed by SCCG Management, showcased mixed martial arts (MMA) action and included the Pillow Fight Championship (PFC).
Versus FC seeks to transform the spectator experience by giving fans and communities a more direct role in shaping the sport.
Tom Huggins, Versus FC CEO, assembled a team of global field professionals to executive every match in the MMA cage and the pillow fighting ring.
In September 2023, SCCG Management and Versus FC entered a partnership to advance the MMA business model and focus on expanding into the Brazilian market.
In light of the partnership, Huggins said: “ We are pleased to join forces with SCCG, a worldwide leader in our industry. This partnership with a key player in the sports sector allows us to concentrate on our core competencies while extending our efforts and capabilities to better realise our shared vision of enhancing and evolving fan engagement for sports enthusiasts worldwide, in line with market demands."
Stephen Crystal, SCCG Founder and CEO, added: "Our partnership with Versus FC underscores our dedication to evolving the sports engagement landscape. By integrating our expertise, particularly from our substantial presence in Brazil, we are working together to pioneer an interactive model where fans actively shape the trajectory of the sport they love. This marks the future of fan engagement and we are eager to be at the forefront alongside Versus FC."
In December 2023, SCCG Management continued its expansion into Brazil by partnering with payment solutions provider Connectika in order to facilitate international entities entering Brazil's regulated sectors, including sports betting and iGaming.
