SG Digital exec Keith O’Loughlin recently told Gambling Insider US suppliers should prioritise scalability over speed to market.

Championing a similar message, Meltzer says choosing the correct partner is "crucial" and feels some firms are already regretting early partnerships.

The Kambi CCO told Gambling insider: "Getting to market early can be important; but it’s certainly not the be all and end all in the US market.

"The crucial point in offering the best sports wagering experiences possible is ensuring operators make the correct decisions when selecting partners.

"Unfortunately, we’ve seen operators rush into seemingly unwise decisions, leading to some public disputes and some companies already harbouring regrets."

Meltzer was answering the Gambling Insider magazine's Big Question for May/June, which will soon be available both online and in print.

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