The affiliate is now allowed to enter revenue share partnerships with operators in the Garden State, courtesy of approval by the New Jersey Division of Gaming Enforcement (DGE).

The news means Better Collective joins some of its main competitors in adding revenue share agreements to its existing cost per acquisition model in New Jersey.

In March, Gambling.com Group was granted approval by the DGE to expand to revenue share operations within the state, while Catena Media has already generated strong Garden State revenues.

Jesper Søgaard, Better Collective CEO, said: "We are very pleased to have the revenue share license in sight, as it increases our flexibility when collaborating with operators and other stakeholders in the US market.

"Looking at our current business, revenue share is by far our dominant model, and we believe it to be the preferred model for sports betting affiliation as it creates recurring revenue."

Better Collective recently purchased 60% of RotoGrinders shares for $21m, with a view to acquiring the remaining 40% between 2022 and 2024.

The acquisition drew praise from Catena Media US General Manager Michael Daly, who welcomed the "healthy" competition in an exclusive interview with Gambling Insider.